Local Grower Launches Floral Business

Noella Chung sells fresh, sustainable, locally grown flowers through her business, Morningside Blooms.

When Noella Chung moved into a house on a large lot with her husband and their small children, she spent the first several months working to make the house their home. As she was wrapping up the renovations, she received an unexpected reward. Her first spring in the house, a mature and varied garden began to introduce itself.  

“When it came, it was with a raucous profusion of cheery yellow daffodils all over the property. It was ridiculous,” she writes in her blog. “Those were followed by bearded irises with their showy throats and intoxicating fragrance, the peonies in their jolly poofiness, then redbuds and their delicate pink blossoms, and then blowing up like giant marshmallows were the hydrangeas in their firework-like explosions.

“The land kept on giving and giving blooms, and I found it healed my soul. Beauty healed my soul. It was extravagant, yes, but not frivolous. In fact, it was something my heart needed. I thanked whoever it was that planted all these blooms however many years ago and understood that flowers are everything.”

Chung decided to share her remarkable gift with the community. So Morningside Blooms was born. Her flowers are available at the Brookside Farmers Market on Saturdays and by delivery and pick up throughout the week.