Impulse Purchase of the Week – 12/20

Dudes! Feeling dirty? There’s a local line of bath products that can help get you squeak-tastically clean—introducing Bear Soap Company. Co-owner Matt Bramlette—along with his partner-in-grime Rick Leavitt—started making the soaps on a whim in 2015. “It all started by purchasing a small DYI soap kit at a maker shop in Brooklyn. No grand plan,” says Bramlette. Now the soap line is finding a following with dudes who want to smell like dudes without smelling like dudes. (You know what we mean.)

The website boasts a “line-up of six scents” with a “seventh scent in the works—we’re just deciding on a name”, says Bramlette. (Wild Lavender! Leather Bar!) Sniff for yourself, but the boys have a couple faves. “We like Beach the best. But Orange/Mint is a close second!” (Editor’s note: We’re obsessed with the Orange/Mint. Obsessed, we tell you!)

Besides their oh-so bubbly bar soap, the boys have recently expanded their line and created a solid shampoo bar. But, wait—there’s more! “We also make bath bombs, bath salts, and shower steamers, which are the aromatherapy part of the bath bomb for those that prefer to do showers,” says Bramlette.

Products can be ordered online via their website, as well as their shop Mid Coast Modern in Westport and several locations around the metro including Flying Pig Mercantile, the General Store, Nature’s Own and Wild about Harry. Heck, in an effort to keep the world clean, you’ll even find Bear Soap Company “in the SouveNear machines at the airport!” says Brammlette. (Prices vary, but you can usually find a good deal on merchandise in their store. They had a “buy four soaps for only $20” special when we popped in. Now that’s a good deal!)

Oh—and If you get a hot-second, check out their tongue-in-cheek website and social media offerings—complete with a cleverly gay-centric, bear-riffic vibe. “We have some pretty great advertising, if I may say so,” says Bramlette.

And ladies, their products aren’t just for the boys. You’re allowed to get bare and get Bear too! But you’ll probably wanna ensure your boyfriends use ‘em first. You can thank the Bears later.

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