Welwythn: A New Oasis of Beauty and Wellness

Seeking clean products and safer solutions for your beauty regime? Take a walk through Golden & Pine to a refreshing retail oasis for beauty and wellness tucked in the back of the shop. There you’ll find Welwythn—launched by local makeup artist Gina Holmberg with the help of her talented husband, Jared.

Holmberg, you’ll recall, formerly operated Within Apothecary inside Finefolk in the Crossroads. Now with a rebranding and relocation, space expansion, and broader offerings, the sleek new shop is replete with a cool eighties vibe and fierce decor pieces like Ettore Sottsass’ Ultrafragola mirror and vintage German lighting. The wall of curved shelves by Studio Build, oval displays by Hufft Architects, and white tiling and buildout by 3 Square Contracting are so chic. But the pertinent news is her expanded selection of mostly exclusive product lines, such as Goop, Moon Juice, Stamba, Pai, Raw Elements, Olio E Osso, Marie Veronique, Kjear Weis, and more—all completely non-toxic.

Should you get the urge for a little fashion shopping while there, you’ll be set. Displayed within an alcove is Holmberg’s “I’ll be Your Mirror” vintage collection, along with Welwythn’s product specialist Emily Emke-Hayes’ curated line of clothes unique to Kansas City, such as Deiji Studios, James Street Co., Hunza G, and more.

Finally, Holmberg will collaborate with Native Atlas’s founder Alexia Wambua on Welwythn+Native Atlas facials at the Native Atlas West Plaza Spa, with a mix of Welwythn brands and Wambua’s clean beauty treatments.

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