The New Inclusive Flesh Makeup is Redefining “Nude”

Most beauty and fashion junkies are likely familiar with Linda Wells, the founding editor of Allure magazine. For 25 years in the magazine, Wells pulled back the curtain to offer honest beauty advice. Her creative team produced some of the most bold and memorable magazine images by the industry’s leading photographers, yet last year in a move that surprised those in the fashion industry, she was fired from her position.

Not one to wither, Wells now sits in the chief creative officer seat at Revlon where her bold ideas have been reinterpreted for the beauty giant into a woke, inclusive makeup line, provocatively named Flesh, with 40 foundation colors. The Flesh mission? “To redefine the use of the term ‘flesh color’ to mean not just one but many. It is skin tones plural,” Wells says.

Flesh includes a range of highlighters, blushes, lipsticks, eye shadows, and an eye and cheek gloss—products that enhance and enrich all shades of flesh. Included are vivid colors for self-expression, because as Wells puts it, “The world isn’t monochromatic.”

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