For the owner of the popular 25-year-old baby boutique, Lauren Alexandra, opportunity knocked and it was “finally time to grow up” when neighbor Shop Beautiful closed its Brookside location.
Enter Jorjy, the new (non)kid on the block, a home furnishings and lifestyle store next door to the longtime Kansas City children’s shop (320 W. 63rd St.).
“Even if I sold car tires at Lauren Alexandra, customers would think they’re baby related,” says the owner of both stores, Pamela DiCapo. “We’ve worked with parents for years so we’ll have the same customers, but now design for all ages, thanks to Jorjy.”
Along with interior design services and to-the-trade discounts, DiCapo says Jorjy carries furniture, fabric, and wallpaper brands not often found in Kansas City plus art, tabletop, and lifestyle books. One thing’s for certain—this design adulting won’t be dull.
“I’m definitely whimsical in style and Jorjy reflects that,” she says. “I want the store to feel like you’re hanging out on Friends. I want every Saturday to be a party with something fun and special, like a flamenco dancer. In the back, there’s a design bar.”
Jorjy means “compassion, creativity, reliability, generosity, loyalty, and a love for domestic life.” A friend saw the word while vacationing in Greece and DiCapo loved it, thinking it fit her new mature concept perfectly.