Missouri wine country offers stunning sights and award-winning wines perfect for savoring. What could be better than taking in scenic views with a glass of your favorite vino in hand? How about the opportunity to earn exciting rewards and participate in exclusive experiences, just by visiting new wineries and frequenting your favorites? It’s possible with the Missouri Winery Visitors Program (MVP).
MVP is a free program that encourages members to get out and explore all that Missouri wine country has to offer. From the northwest corner to the southeastern bootheel of the Show-Me State, more than 100 MVP-participating wineries offer up opportunities for members to get rewarded for their patronage. Thousands of members from across Missouri and Kansas have joined MVP to make the most out of their visits to wine country, however frequent they may be. Whether you make the occasional trip to a Missouri winery with friends, or have a goal to visit every winery in the state, MVP rewards you. This unique program was designed to benefit seasoned Missouri winery patrons and new wine enthusiasts alike.
From the moment you receive your welcome kit, complete with information about Missouri wine country and your trusty membership card, your MVP experience is completely customizable to your goals and preferences. Participating in the program is as simple as collecting MVP tickets during your visits to wineries. These tickets, each with their own unique alphanumeric code, are your “ticket” to rewards, sweepstakes and more. The process of entering these codes and earning points from your visits is made simple with your online MVP account. For each first-time visit to a participating winery, members earn 500 points, and subsequent visits are awarded point values based upon visit frequency; these points don’t expire until after the program ends.
As ticket codes are entered and points rack up, members have the opportunity to redeem those points for exciting rewards. From functional items and wine accessories, to glassware and wine-centric experiences, MVP offers a range of rewards attainable for any member. For MVP and Missouri wines’ most loyal enthusiasts, exclusive access to events like the Cellar Master Celebration can be redeemed at higher point levels. Points can also be redeemed for entries into quarterly sweepstakes drawings, where wine-themed bundles, getaways and event tickets are up for grabs. As if these awesome rewards aren’t already enough of an incentive for MVP members, select wineries offer members-only perks that include discounts on merchandise and complimentary glassware.
Beyond the variety of rewards that can be earned for exploring Missouri wine country, MVP offers members unparalleled camaraderie with other wine enthusiasts and the opportunity to interact with winery industry professionals. Members reflect fondly on the friendships they’ve developed with fellow participants and the once-in-a-lifetime experiences that have made their Missouri wine adventures even more memorable. Members have also stated that they’ve deepened their knowledge of wine and discovered the uniqueness of Missouri’s wine industry and history through their exploration of the state’s wineries. Besides racking up points and rewards, members accumulate unforgettable memories and invaluable connections with MVP.
Ready to take advantage of all that MVP has to offer? Find participating wineries near you using our interactive map and prepare for your next Missouri wine adventure by signing up for MVP today. We’ll see you in wine country!